Saturday, April 23, 2016

Social media is now a requirement to survive

In my marketing class this term we have been assigned a group project. Part of our project is to create a product that can be mass produced that is aimed towards a specific target market. In one of the requirements for this project, we have to plan for social media.

As I thought about this, it is second nature at this point in time to make social media a part of a marketing project whether it is for school, or in the real world. Then I thought about how the social media presence for marketers and advertisers is so much more demanding now than it ever has been.

Marketers and advertisers have to spend so much time and energy focusing on this one aspect (social media) to make sure that society is aware of products and services. It used to be so simple: put an ad in the paper, hang up a poster or request a radio ad. Social media presence for companies that want to market services and products is so much more demanding and if companies do not take that seriously, no body will know about them and they will make no money. If a company doesn't have a social media presence, the company mine as well not exist.

Social media is so important for companies to survive in this economy. It never really occurred to me until I started this marketing project and I wanted to share my thoughts :)

Have a good rest of your weekend!

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